Since last 12 months, Google is on a mission to make the web search more mobile-friendly. This comes as no shock as users at the moment are searching the web on multiple gadgets with mobile phones taking over the lead position that desktop enjoyed because the starting of the Internet era. Subsequently, in Google’s words, “You must get the most effective answer possible, whether or not you’re on a phone, desktop or tablet”.
That is the main cause why they’re announcing an update to enhance mobile search results that will provide the increased effectivity of the ranking signal, serving to users discover more mobile-friendly pages with content related to the requested search query. The update will begin rolling out initially of May 2016. Websites which are already arranged as mobile-friendly won’t be affected by this modification claims Google.
According to TechCrunch, a webpage is “mobile-friendly” if it meets the next criteria detected by the Googlebot:
- Avoids software that isn’t frequent on mobile devices, like Flash
- Makes use of textual content that’s readable without zooming
- Sizes content to the display screen so users don’t have to scroll horizontally or zoom
- Places hyperlink far enough apart in order that the proper one can be simply tapped
Google also provides several instruments for enhancing mobile-friendliness on websites, including the Mobile-Friendly Test and the Webmaster Mobile Guide. Guiding steps on how to improve a mobile website can be found by both of them. Further questions concerning the update may also be posted on the Webmaster help forum.